Let’s get HumAIn again 🧠✨
HumAIn 2025 is coming — and we’re helping lead the charge.
AI Adoption Survey
AI is reshaping media and marketing — but what’s working, and what’s not? We’ve teamed up with Mumbrella and Unmade to find out. Take our 5-minute survey to help us map where the industry really stands — and be part of the conversation at HumAIn 2025 (you’ll also receive a free copy of the results).
Since day one, we’ve been proud supporters of HumAIn — Australia’s boldest conversation about AI in media and marketing. What started with the emergence of ChatGPT in 2023, has now grown into a must-attend event where strategy meets experimentation, and hype gets replaced with real-world action.
This year’s event on May 6 in Sydney is shaping up to be even more practical, provocative, and collaborative — and we’re excited to be back in the mix.
📊 Help shape the conversation: Take the AI Adoption Survey
Ahead of the event, together with HumAIn we’re running a 5-minute survey to capture how organisations are really using AI across marketing, media and advertising.
Your input will directly influence the final session of the day — and help set the agenda for AI in 2025.
Take the survey here (5 mins)
🛠️ Our Workshop: Applied AI for Marketers
We’re kicking off HumAIn 2025 with a hands-on workshop designed for marketing and CX leaders who want to make smarter, faster decisions with AI. Expect practical frameworks, real-world examples, and space to experiment with the tools shaping your next campaign.
Run by our co-founders and members of the Collective, this session is designed to leave you with clarity — and a few provocations.
Last Year’s Impact: The HumAIn Principles
At HumAIn 2024, we helped lead a powerful discussion on responsible AI use — and the result was a community-created set of 20 principles, now known as the HumAIn Principles. They’re a practical, human-first framework for teams looking to adopt AI without losing their ethics, creativity or edge.
Some of our favourites:
Put Humans First — AI is a tool, not a takeover.
Unmask Everything — No black boxes. Just clarity.
Don’t Wait for the Law — Be proactive, not reactive.
The Principles are already being used to shape internal policies, creative briefs and strategic conversations across Australia — and they’ll evolve again this year.
This year we’ll be moving beyond Principles focussing on Adoption.
See You There?
Whether you’re new to AI or neck-deep in it, HumAIn 2025 will challenge, inspire and connect you with people who want to build smarter, fairer futures.
See you at the front row.
👋 —
The Time Under Tension team